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The Customer-Centric Initiative (CCI) aims to encourage companies to be committed to service excellence and to take the lead in raising service standards in their industry. Led by SPRING, the National Trades Union Congress, the Singapore Workforce Development Agency, the Singapore Tourism Board and the Institute of Service Excellence at SMU, the CCI offers an assistance package to assist Singapore-based companies in upgrading service standards.

The CCI assistance package covers up to 50% of eligible costs for SMEs.

Companies need to meet the following criteria to be eligible as an SME :

  • at least 30% of your shareholding is local
  • you have no more than 200 employees* (for SMEs in the service sector)
  • physically present and registered in Singapore

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